ASIS 2014 is this week. Within the industry, there should be a great deal of trade coverage of the event, new products, trends, and presentations. In other words, the opportunities for educating, awareness, networking, and sales should be significant.
The process reminds me of my own responsibility as I work locally with Security Integrators and End-Users in the Midwest. What I have found is that many know me, personally, as a Security Professional, yet I am finding many do not know my employer, Anixter, as well as others might imagine.