I hear it with some regularity from Prospects. “But your lock costs more than the one I currently use.”
If I have done my job I already know what lock they currently use and that my lock costs more. And I know enough about their business (or vertical market) that I have insights into HOW they may use my types of locks–meaning the application of the lock technology in their daily work. Continue reading
Of course I want people to buy my products and security solutions. Yet I spend 50% of my time talking to people with whom I meet about how THEY can sell more. About taking THEIR core product, adding other quality features to it to differentiate it, and to solve their end user/customer challenges in ways their competitors won’t. Continue reading
If you are in Sales are you a Giver or a Taker? Most in the sales business are Takers.
Sales Account Executives who are Takers (similar to, but not to be confused with order-takers) have an expectation that a customer will lay out a nice tidy outline of what they want to buy. Continue reading
I had a great Sales Mentor. Bill Dobson sold nationwide more than 80 years ago. And were he here today, he would outsell all of us. He’d use every available tool…old and new…..from social media to sitting across the table listening to a “soon-to-be customer.” Continue reading