Vince Regan, CPP, PSP, PCI

Successful Sales Executive

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Digilok

Clarify That Name

Standard

Coke refers to any carbonated beverage in many parts of the US (particularly the south).

Kleenex and Band-Aids are similar.

All three are brands, yet all three have come to reference something generic, be that a soft drink, facial tissue, or wound covering. Continue reading

  • Date August 20, 2018
  • Tags Brands, Digilock, Digilok, Digital Lock, Keyless Lock, Marketing, Projects
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