Coke refers to any carbonated beverage in many parts of the US (particularly the south).
Kleenex and Band-Aids are similar.
All three are brands, yet all three have come to reference something generic, be that a soft drink, facial tissue, or wound covering. Continue reading
One of the tasks I most enjoy is helping others gain added value on the security front. When you see those words, “added value,” I understand if you recoil a bit and think, “Yeah, right…heard that one before.”
It’s true, no matter the business, many times the entire concept of “added value” rings hollow and is no more than marketing speak. Continue reading