“But Yours Costs More”

money
Standard

I hear it with some regularity from Prospects. “But your lock costs more than the one I currently use.”

If I have done my job I already know what lock they currently use and that my lock costs more.  And I know enough about their business (or vertical market) that I have insights into HOW they may use my types of locks–meaning the application of the lock technology in their daily work. Continue reading